Amazon Prime: changes to terms, privacy policy, and pricing

August 23, 2026 · Privacy Policy · high impact · Historical, imported

This includes using data to develop or deploy our generative AI models and services.

Amazon's privacy notice now says it uses customer data to develop or deploy its generative AI models and services, and it adds data uses such as ad interactions on third-party sites, linking your Amazon account to third-party businesses via Login with Amazon, and third-party content for advertising. It also adds that carriers can supply updated address information, and it drops a line about search results and paid listings. Your personal information may now be used to build and run Amazon's AI tools, and Amazon may track how you interact with its ads on other websites and apps and combine that with data from accounts you link to outside businesses. The excerpt doesn't say how the removed line affected your data, so its impact is unclear. Before your next Amazon Prime renewal, read the Generative AI Development Disclosure and Interest-Based Ads notice linked in the update, and review your Amazon privacy and ad settings to see which options you can change.

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August 15, 2026 · Terms of Service · high impact · Historical, imported

Any dispute or claim relating in any way to these Terms or your use of Prime will be subject to the dispute resolution, governing law, disclaimer of warranties and limitation of liability

The dispute clause no longer states the forum directly. The earlier version said disputes would go to state or federal courts in King County, Washington, with a jury-trial waiver. The new version sends disputes, including the governing law and liability limits, to the Amazon.com Conditions of Use, and this document doesn't restate those terms. Where and how a Prime dispute would be handled now depends on a separate document that you'd need to read to know the details. The new text also says Amazon may change these Terms or Prime membership without notice, and that auto-renewal continues unless you cancel before a charge. Before your next Prime renewal date, read the Amazon.com Conditions of Use to see the current dispute and governing-law terms, and check the cancellation page to confirm how you'd cancel before the charge.

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History via Open Terms Archive, by Open Terms Archive contributors, available under the ODC Attribution License (ODC-By 1.0).

January 1, 2026 · Privacy Policy · low impact · Historical, imported

- Generative AI Development Disclosure

The Amazon Prime privacy document now includes a new section titled "Generative AI Development Disclosure." The change shows only this heading, so the text under it is not visible in this comparison. The heading suggests Amazon may now describe how customer information is used to develop generative AI tools, but the actual terms are not shown here. The change is marked low impact, and no existing text was removed. Open the current Amazon Prime privacy policy and read the new section in full to see exactly what data use it describes before your next renewal date.

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History via Open Terms Archive, by Open Terms Archive contributors, available under the ODC Attribution License (ODC-By 1.0).

September 23, 2025 · Privacy Policy · low impact · Historical, imported

This Privacy Notice describes how Amazon.com and its affiliates (collectively "Amazon") collect and process your personal information through Amazon products, services, stores, website and physical locations, devices and applications that reference this Privacy Notice (together "Amazon Services").

Most of the edits are rewording and link changes: 'Click here' links were replaced with descriptive page names, and the scope sentence was reordered to list 'products, services, stores, website and physical locations' instead of 'websites, devices, products'. A bullet telling in-store shoppers how to manage analytics data use was removed, and mentions of the EU-US Data Privacy Framework and a Privacy Settings FAQ were added. For most customers this is a presentation change and does not alter what Amazon collects or how Prime uses your data. The removed in-store analytics opt-out pointer is the one item worth noticing, since it is no longer stated in this notice, though the settings may still exist elsewhere. Before your next Prime renewal, open Amazon's Privacy Settings and Your Ads Privacy Choices pages to confirm your current preferences, and check the 'Your Privacy Choices' section of the notice for any in-store analytics option you rely on.

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February 15, 2025 · Privacy Policy · low impact · Historical, imported

EU-US Data Privacy Framework, UK Extension, and Swiss-US Data Privacy Framework

The privacy policy now lists the UK Extension and Swiss-US Data Privacy Framework alongside the EU-US framework as ways Amazon transfers personal data to the US. The earlier note saying Amazon would not rely on the UK and Swiss frameworks until they took effect has been removed. Amazon now describes these data transfer frameworks as in effect and relied upon for customers in the UK and Switzerland, so the policy's description of how your data moves is more current. This is a wording and status update with a low impact on how the service works for you. No action is needed before your next Prime renewal. If you want the details, read the international data transfer section of Amazon's privacy notice, and contact Amazon directly with any specific questions about your data.

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History via Open Terms Archive, by Open Terms Archive contributors, available under the ODC Attribution License (ODC-By 1.0).